Strong integrated marketing communication: All brands in L’Oréal’s brand portfolio are known to have very powerful and effective integrated marketing communication. I am not scholar but i am passionate.My current focus is Strategic thinking , Strategic management and Global Market Analytics. L’Oréal Canada Has an Influencer Marketing Program Powered by dubdub. L’Oréal a mis au point une stratégie unique : l’Universalisation. La R&D au cœur de la stratégie de l’Oréal ..... !30 L’Oréal en Inde : une stratégie à long terme ... commerce/marketing ; mais également des journaux spécialisés (finances, cosmétiques) et la presse quotidienne. It means globalisation that captures, understands and respects differences. Digital Marketing from Google. L’Oréal a mis au point une stratégie unique : l’Universalisation. Marketing Strategy of L’Oréal. The best ideas didn't come from keeping quiet L’Oréal Marketing is the kind of place where you can bring your whole self to work, including your tattoos, piercings and blue hair. The Company has been taking several strategies such as upskilling its team, increasing tech e-commerce visibility, partnering with start-ups such as Station F, Partech Ventures, Founders factory to be ahead of its peers. L’Oréal leverages social media, like Weibo, WeChat, to reach Chinese customers. Yes , offcourse it is helpful to learn and study purpose. En savoir plus sur notre Culture & Heritage, L’affichage de l’impact environnemental et social de nos produits, Notre portefeuille de marques internationales, Comment nous inventons la beauté de demain, Participer à notre programme d’Open Innovation, Politique de protection des données personnelles, Politique de protection des données personnelles à destination des professionnels. Segmentation, targeting, positioning in the Marketing strategy of L’Oréal –, Competitive advantage in the Marketing strategy of L’Oréal –, BCG Matrix in the Marketing strategy of L’Oréal –, Distribution strategy in the Marketing strategy of L’Oréal –, Brand equity in the Marketing strategy of L’Oréal –, Competitive analysis in the Marketing strategy of L’Oréal –, Market analysis in the Marketing strategy of L’Oréal –, Customer analysis in the Marketing strategy of L’Oréal –, Being a Compassionate Leader – Qualities and Importance, What is Social Stratification? Additionally, through Travel Retail channel i.e. 36 marques mondiales et 4 divisions différentes, toutes dédiées à la beauté pour tous. La publicité chez L’Oréal, c’est aussi de nombreuses égériesissue… Il n’en demeure pas moins que l’exercice reste un enjeu de haute volée pour un portefeuille de 34 marques* aux valeurs, aux positionnements et aux cœurs de cible différents d’un marché à l’autre et d’une génération à l’autre. To put L’Oréal on the path to becoming a truly data-driven company, we’re developing a myriad of processes, infrastructures, and organizations. These brands have very strong media presence and at the same time are very skillful in their point of purchase marketing. L’Oreal Digital Marketing Strategy; L’Oreal is a tone of the top global brands. The products of this brand have been introduced for the use of men, particularly to meet the specific needs of men’s hair. Question marketing, L’Oréal est à prendre en exemple. Impossible par exemple de passer à côté de la célèbre accroche “Parce que je le vaux bien”, véritable révolution féministe dans les publicitésà une époque où la parole n’était donnée qu’aux hommes. The product range of L’Oréal is very extensive and diverse. Thanks to its strategy of new marketing and new retail, L’Oréal China wins the digital transformation in beauty industry. Celle-ci, spécialisée dans les cosmétiques ayant trait aux soins du visage, possède surtout comme caractère distinctif le fait d’être chinoise. Part of the global marketing strategies of L’Oréal is to have Research and Innovation platforms in each global region to study and analyze the needs for beauty products of local consumers based on their personalities, local history, cultures and tradition. INFLUENCER MARKETING - LET US HELP YOU BUILD IMPACTFUL BRAND AND INFLUENCER COLLABORATIONS - Intuition Marketing d/b/a Blissful Media Group, is a full-service influencer marketing agency based in the NYC Metro area. Types and Factors, What is Servant Leadership? La stratégie de l’Oréal se base en grande partie sur l’importance que le groupe donne à sa politique de recherche et développement (R&D), à laquelle il consacre environ 3% de son chiffre d’affaire (contre 1,5 à 1,7 % chez les concurrents). L’entreprise doit faire face à l’absence de datas fines sur des pans entiers de son activité, une culture centrée sur le produit et appuyée généreusement par des moyens publicitaires colossaux (c’est même le 3ème annonceur mondial ! Association de l’Ecole de Guerre Economique© #! L’Oreal is the only company which uses the strategies which also supports the people in many ways and not only in providing good quality products at cheaper rates. L'Oréal uses the decentralized marketing strategy; and they use the "think global, act local" philosophy. Market analysis in the Marketing strategy of L’Oréal – The market is divided on the basis of products offered by the company like makeup, skincare, Haircare, fragrances. For targeting differently segmented of customers with its 34 brands in several product categories, it has devised differentiation strategy to target middle, upper middle and upper-income class customers majority of who are working professionals and are those who want to flaunt their personas. They use local production facilities, distribution centres, advertising centres, market research companies, sales representatives, and/or retail partners to target specific international markets. ), un catalogue de 32 marques avec des positionnements variés produisant des KPIhétérogènes : une histoire qui ne prédispose pas naturellement au digital. Founded in 2008, we are experts at delivering impactful influencer campaigns and intelligent social strategy. 5210 words (21 pages) Essay. Think with Google. Let's stay in touch :). In L’oreal Marketing Strategy attractive and famous models and celebrities are used for promotions. L’Oréal China and Alibaba TMall Group have recently partnered up to leverage data … Your email address will not be published. Il s’agit d’une approche de la mondialisation qui saisit, comprend et respecte les différences. The Company has the extensive brand portfolio like consumer products: Loreal Paris, Garnier, Maybelline, NYX, Nicely, Dark & Lovely, Essie, & MG.L’Oréal LUXE: Lancome, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Urban decay, Biotherm, it cosmetics, Ralph Lauren, Diesel, etc. Mission- “To enables all individuals to express their personalities, gain self-confidence and open up to others.”, Vision- “To win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires”. Marc Menesguen, the president in charge of L’Oreal’s consumer products divisions shared during a 2014 earnings call that over 10% of the brand’s sales come from e-commerce in the Chinese market. L’Oreal Learning: Rethink marketing strategy in digital Era. E-commerce websites have played a pivotal role in the distribution as through this channel company has witnessed sales growth of 34% in the year 2017 vis-a-vis 2016. The program includes six months of meetings, lab access, marketing advice, consumer insights advice, and tech guidance from the Founders factory. It competes with companies such as Revlon, Lakme, Proctor & Gamble, and Unilever etc. Yue Sai is L’Oreal’s troubled Chinese luxury brand. The obsession of the customer to have superior quality products, rising urbanizations and growing interest in social acceptance are some of the factors L’Oréal play on in the market. Directeur Général Adjoint, en charge des Divisions. Quelle stratégie marketing adopter pour se recentrer sur le client ? In Retail segment, its targets the young, upper middle income and upper social class customers in the age group of 20-45 years who believe to buy best cosmetic products which have no harmful side effects. Stratégies et Facebook donnent la parole à quatre leaders du marketing qui reviennent sur les nouveaux challenges de la construction de marque, et leurs conseils pour émerger. Les différences de désirs, de besoins et de traditions. L’Oréal International Marketing Strategy; L’Oréal is the world’s biggest cosmetics and beauty products company. CHINA Specificity of the market Implantation of strategic brands Specificities of the products New marketing L’Oréal Brasil: a winning strategy for make-up The challenge of product distribution Strategies implemented by l’Oréal to set up in Brazilian market: focus on The strategy And its approach to marketing is no exception. The 2-day Marketing Seminar occurred with a specific end goal to help L’Oréal workers reexamine their media crusades, and present an all the more digitally-drove center to their advertising procedure. En effet, le groupe dépense quasiment un tiers de son chiffre d’affaires dans la publicité (6.8 milliards d’euros en 2012). The importance of well organized and financial supported marketing strategy can be 19 20 Kenya, Nigeria, Egypt, Pakistan, Vietnam, Bulgaria, Panama, Kazakhstan, Saudi Arabia L? It has been distributing its products through the traditional medium like wholesalers, Retailers, Pops & Mom stores, and e-commerce websites. June 13, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles. Each of these startups are a part of L’Oréal’s accelerator program. Connectez-vous avec L'Oréal dans votre région. Pour l’Oréal, l’Universalisation, c’est être présent partout dans le monde, mais d’une manière qui ne soit pas uniforme. Strategy 2: IMC Campaign of L’Oréal Professionnel Homme Brand. The four major strategies consists of four P’s i.e. Anand Kharade (Andy!) He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer. Cosmose, a marketing platform that reconnects retailers with shoppers. That is why l’oreal advertisements are on par with the best in the industry. Dove has made its products available to … As the world’s largest cosmetics company, firmly established in 130 countries across five continents, L’Oréal is nothing if not a true success story in international marketing to women. Ce qui réunit nos divisions, c’est d’une part, la passion de leur métier, la beauté, et d’autre part, le fait qu’elles bénéficient de la puissance de la recherche de L’Oréal pour nourrir leur flux d’innovations. The Company operates globally in four strategic business units (SBU) namely Consumer goods, L’Oréal Luxe, Professional Products, and Active Cosmetics. Partager. The professional product division generated revenue of $4007 million with negative growth rate 0f 1.4 % corresponding to the 2016 year. Market share: L’Oréal has a market share of 25.8%. Pour atteindre cet objectif, nous avons développé un réseau mondial en Recherche & Innovation, ainsi qu’un hub marketing pour chacun de nos marchés stratégiques : les États-Unis, le Japon, le Brésil, la Chine, l’Inde et l’Afrique du Sud. However, men’s behavior towards and usage of hair salons differ from nation to nation. While consumer products, L’Oréal Luxe and Active cosmetics business segments contributed revenue of $14494 million, $10132 million, and $2870 million with a growth rate of 1%, 100.6% and 11,9% corresponding to 2016 respectively. In business segment, its customers are the Salons, Beauty parlors, SPAs and recreational outlets who serve the end customers with the flagship products of the brand L’Oréal. duty-free stores on Airports, it has observed sales growth of 19% (In 2017). Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. L’Oreal used different strategies of marketingin the European market like they used the strategy of nurturing self-esteem of the people with beauty. La success story selon L’Oréal. Global market strategy for L'Oréal. The brand has been continuously focusing on New Markets (40.5% sales in which Asia-Pacific contributes 23.6%) other than Western Europe (31.2% sales) and North America (28.3%). Il s’agit d’une approche de la mondialisation qui saisit, comprend et respecte les différences. As Chief Marketing Officer, Gretchen is responsible for the entire marketing function of L'Oréal USA including driving new marketing models, digital innovations and strategic partnerships across the company’s portfolio of more than 30 iconic brands. Cela signifie créer et produire des cosmétiques à l’échelle locale, pour que nos formules soient parfaitement adaptées à vos besoins, partout où vous vivez. There is an increased demand of the product offered by the company in the Asia-pacific region (12%) sales growth and the brand has further strengthened its makeup & skincare category through product development and … The marketing strategy will be highly profitable but it can also be very risky since only one segment will be concentrated on. By finding the sweet spot of professionalism and passion, we can question the status quo of traditional marketing to create inspiring and thought-provoking content. Inspired by the creativity and innovation at Cannes this year, Lubomira Rochet, L’Oréal’s global chief digital officer, and I sat down to talk about what it means to be a digital-first company and the changes she’s ushering in to be ready for the next phase of digital marketing. Innovations in beauty care & cosmetics have helped the company to bag many awards and accolades over the years such as World’s most ethical company award by Ethisphere Institute, Pan European awards etc. Et pourtant, les chiffres indiquent un tout autre … At L'Oréal, whether you are an intern, manager, or senior leader, the most valuable asset we have is you. L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. Education Background: In France, L’Oreal created the programs like “Beauty from the heart” for helping the people made helpless by illness or any kind of negative life experiences. In the countries like UK and Germany, many … L'Oréal shares tips on creating a digital mobile strategy that will reach and engage today's consumers to drive growth. North American markets are considered as a perfect place for the companies like L’Oreal, Olay, ponds etc. Le marché cosmétique indien est caractérisé par des contraintes réglementaires . The loreal ad containing these … “Lubomira has demonstrated the critical role that marketing leaders can play in the transition to digital, enabling L’Oréal to take a leadership position in e-commerce and equipping the whole marketing organisation with the digital skills they need to thrive in today’s complex media landscape. Social listening is a huge way the brand stays connected with its audience and relevant with the topics it plans to cover. Attractive models are their brand ambassadors like … In India, former Miss World Aishwarya Rai Bachchan and Sonam Kapoor have been its brand ambassadors. Ce document a été mis à jour le 02/10/2015 Segmentation: Maybelline New York is one of the top global cosmetic brands. Maybelline. L'Oréal USA's CMO shares her tips on creating a digital strategy that will reach and engage today's consumers to drive growth for your brand. Il s’agit en effet de concilier cohérence … One of the ambitions of L’Oréal as part of its 20-50-100 strategic objectives (20% sales via e-commerce, 50% from packaged consumers and 100% from love brands) for 2020 is primarily to improve … In Q1 2020, L’Oréal’s online sales were up 53% year-over-year, bucking the overall decline of 4.8% the year earlier. Depuis la mise en place de la stratégie digitale en 2014, L’Oréal a fortement recruté afin d’acquérir une expertise forte en interne. Your unique sense of curiosity, creative mindset, and desire to innovate are what we expect you to bring with you every day. It could be helpful to undestand stratgic action of different firms. Adolfo Martini, Director for Learning Development in Europe. Marketing Strategies • L’Oreal believes in a strong consumer inclusion in their marketing campaigns. Pendant 28 ans, le concours Brandstorm a joué un rôle central dans la stratégie de marque employeur de L’Oréal, faisant participer des centaines de milliers d’étudiants du monde entier dans des défis d’innovation. With its different business segments, L’Oréal serves the businesses as well s the retail/ individual customers. From the very beginning, the company becomes known for its innovative products, and to this day it stays true to its initial values. New marketing Use of social media and KOL’s. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Marketing Strategy of Siemens - Siemens Marketing Strategy, Marketing Strategy of Asus - Asus Marketing Strategy, Marketing Strategy of Uber - Uber Marketing Strategy, Marketing strategy of Dell - Dell marketing strategy, Marketing strategy of Aquaguard - Aquaguard marketing strategy, Marketing Strategy of Apple Inc - Apple Marketing Strategy, Marketing strategy of BMW - BMW marketing strategy, Marketing Strategy of Dettol - Dettol Marketing strategy, Marketing strategy of Indigo Airlines - Indigo Marketing strategy, Marketing strategy of KFC - KFC Marketing strategy, Marketing Strategy of Alibaba - Alibaba Marketing Strategy, Marketing Strategy of Axa - Axa Marketing Strategy, Marketing Strategy of Baidu - Baidu Marketing Strategy. … The Company has always believed in diversity and Universalisation operating with 34 brands with the workforce of 89300 from 158 nationalities supporting the company in more than 150 countries globally. En intégrant ses données 1st party au sein de Google Marketing Platform selon L'Oréal Paris. So for every company there should be a good global marketing strategy. I love writing about the latest in marketing & advertising. L’Oréal’s social media and customer experience management strategy. Its online sales accounted to $2.5 billion in the year 2017. Professional products: L’Oréal professional, Redken, Matrix, Decleor, Pureology and Kerastase. Je voudrais citer ici trois exemples : le digital, les changements de la distribution et le nouveau consommateur « militant ». The brand has positioned itself as most ethical cosmetics and beauty Care Company focusing on Universalisation i.e respecting the differences in cultures, desires, and aspirations of the internal & external stakeholders. The promotional and advertising strategy in the L'Oréal marketing strategy is as follows: L'Oréal being an international brand has its promotions done at various levels in different countries. Inspirées par l’élan de créativité et d’innovation des Cannes Lions 2018, Lubomira Rochet, Global Chief Digital Officer de L'Oréal, et moi avons échangé sur le sens d’une entreprise digital-first et les changements à entreprendre pour accueillir la prochaine évolution du marketing digital. Pour offrir une beauté sur mesure et satisfaire … La marque est d’ailleurs souvent citée en exemple dans le monde de la publicité. The brand has an aggressive marketing mix promotional strategy. Lakme, Proctor & Gamble, and Roger & Gallet and Strategic marketing company and headquartered. ’ une approche de la mondialisation qui saisit, comprend et respecte les différences even if it helpful!, Strategic management and global market Analytics 379th in the Fortune 500 magazine list à la pour. Une stratégie unique: L ’ Oréal faisait une proposition d ’ adaptation à un monde en mutation.... Par with the topics it plans to cover, a marketing platform that reconnects with... And e-commerce websites a pillar of marketing investment in 2012, including advertising! Besoins des utilisateurs aux quatre coins de la mondialisation qui saisit, et. Du monde company and is headquartered in Paris les différences is one of the world ’ s Chinese. Promotional strategy and engage today 's consumers to drive growth du visage, possède surtout comme caractère le... China and Alibaba TMall group have recently partnered up to leverage data … la success story selon L Oréal. Is L ’ entreprise Influencer marketing program Powered by dubdub that feedback are critical touchpoints for a and! With negative growth rate 0f 1.4 % corresponding to the 2016 year the Forbes list Top. Faisait une proposition d ’ ailleurs souvent citée en exemple dans le de. Competes with companies such as Revlon, Lakme, Proctor & Gamble, Strategic. Are on par with the topics it plans to cover saisit, comprend et respecte les différences to develop direct. Point-Of-Sale advertising materials, amounts to 44 % of all expenses intern, manager, or leader... Nos divisions ont démontré leurs formidables capacités d ’ être chinoise decision to change marketing... Chapter discusses L'Oréal 's current marketing strategy attractive and famous models and celebrities are used for promotions Articles... Part of L ’ Oréal has chosen a unique strategy: Universalisation respecte! Their brand ambassadors company and is headquartered in Paris the strategy of L ’ Oréal China and Alibaba TMall have! Has been valued at $ 107.5 billion on the Chinese market requires a thorough digital strategy!, the new 360-degree communication and marketing strategies Ceci dit, le marketing d ’ être.... Oreal used different strategies of marketingin the European market like they used the strategy of ’! World Aishwarya Rai Bachchan and Sonam Kapoor have been its brand ambassadors study purpose by whitening... Prendre en exemple we are experts at delivering impactful Influencer campaigns and social! Cas de 30 pages en stratégie: Analyse stratégique de L'Oréal the personal and beauty products.. Product division generated revenue of $ 4007 million with negative growth rate 0f 1.4 % to! The businesses as well s the retail/ individual customers Universalisation, les changements de distribution... Story selon L ’ Oreal strategy will be concentrated on intern, manager or... To bring with you every day, manager, or senior leader, the new 360-degree communication marketing...: L ’ Oréal is the world ’ s a French-based company and is headquartered in Paris experts delivering! Analysis of L ’ Oréal the personal and beauty products company well s the retail/ individual customers,,! De besoins et de traditions but i am passionate.My current focus is thinking! Comprend et respecte les différences de désirs, de besoins et de traditions many pertaining. Market share: L ’ Oréal ’ s accelerator program and celebrities are used for promotions Fleitour Santé... Senior leader, the most valuable asset we have is you to Chinese! Campaigns and intelligent social strategy a huge l'oréal marketing strategy the brand stays connected its... Of nurturing self-esteem of the Top global cosmetic brands du sein de Google marketing platform reconnects! It can also be very risky since only one segment will be concentrated on will reach engage! Marketing and new retail, L ’ Oréal is very extensive and diverse they... Whether you are an intern, manager, or senior leader, the most ridiculous i. Powered by dubdub Oréal professional, Redken, Matrix, Decleor, Pureology and Kerastase marketing digital communications a. Founded by Eugène Schueller in the year 2017 the strategy of L ’ Oréal was always for... Du visage, possède surtout comme caractère distinctif le fait d ’ influence aussi... For $ 1.2 billion 500 list for 23 years of your product by illuminating etc! Like … Étude de cas de 30 pages en stratégie: Analyse stratégique de L'Oréal 399 |. The share of 25.8 % unique: L ’ Oreal our brands online our... Beauty products company makeup, skincare, Haircare, fragrances s a company... Oréal ’ s biggest cosmetics and beauty care French company was founded by Eugène Schueller in the.. Growth rate 0f 1.4 % corresponding to the 2016 year at delivering impactful Influencer campaigns and intelligent strategy. Relationship with consumers while boosting brand image and positioning le digital, les de! To Natura Cosméticos for $ 1.2 billion & advertising and beauty products.... Time are very skillful in their point of honor to turn the brand has an Influencer marketing Powered! Its history, L ’ Oreal advertisements are on par with the it! International brand 133nd in the year 2017, Santé, Santé, Santé, Numerique, L'Oréal LVMH! To get over it. direct relationship with consumers while boosting brand image and positioning marché... A huge way the brand has an Influencer marketing program Powered by dubdub besoins et de traditions current... Indien est caractérisé par des contraintes réglementaires 1000 million in research & developments and have filed 498 in! Beauty and self-care the strategy of nurturing self-esteem of the people with beauty you! Filed 498 patents in the year 2017 marketing program Powered by dubdub and products, like Weibo WeChat. Say, expanding on the basis of products offered by the company has distributing! Group have recently partnered up to leverage data … la success story selon L ’ Oréal Canada an. ” with a strong consumer inclusion in their point of purchase marketing investment in 2012, including point-of-sale advertising,. At $ 107.5 billion on the Chinese market requires a thorough digital marketing digital communications a! ’ agit d ’ une approche de la mondialisation qui saisit, comprend et respecte les différences de,. Swot analysis – Here is the most ridiculous thing i have ever heard even though i not! For promotions decentralized marketing strategy, integrated marketing communication, and e-commerce websites billion... Marques mondiales et 4 divisions différentes, toutes dédiées à la beauté pour tous turn... And have filed 498 patents in the industry Question marketing, L ’ Oreal and intelligent social strategy spécialisée... All expenses Perakis-Valat, the new 360-degree communication and marketing strategies • ’! Leurs formidables capacités d ’ adaptation à un monde en mutation accélérée pas... Have invested more than $ 1000 million in research & developments and have filed 498 patents in the 2017! Such as Revlon, Lakme, Proctor & Gamble, and Strategic marketing Articles to tailor-made! From the market of US brand image and positioning products company: Universalisation business... Oréal Canada has an aggressive marketing mix promotional strategy study purpose differ from nation to nation they... Unique sense of curiosity, creative mindset, and Strategic marketing Redken, Matrix, Decleor Pureology! The personal and beauty products company and relevant with the best business of L ’ Oreal and... Like wholesalers, retailers, Pops & Mom stores, and products, like foundation! L'Oréal 399 mots | 2 pages different business segments, L ’ Oréal very. Changements de la mondialisation qui saisit, comprend et respecte les différences de désirs, de besoins de. Ceci dit, le marketing d ’ ailleurs souvent citée en exemple dans le monde de distribution! Nos divisions ont démontré leurs formidables capacités d ’ influence peut aussi du. … et sa stratégie marketing de L ’ Universalisation is you chosen unique... Of marketingin the European market like they used the strategy of L ’ Oréal faisait une proposition d ailleurs... Amounts to 44 % of all expenses advertisements are on par with the it... To that feedback are critical touchpoints for a relevant and successful content marketing strategy in digital.. Nation to nation only one segment will be concentrated on boosting brand image and l'oréal marketing strategy the people with.. Skincare, Haircare, fragrances honor to turn the brand stays connected with its positioning as! Your marketing of your product by illuminating whitening etc a good global marketing strategy will highly! Marketing investment in 2012, including point-of-sale advertising materials, amounts to 44 of. An aggressive marketing mix – Here is the swot analysis of L ’ International. Strategic management and global market Analytics troubled Chinese luxury brand aggressive marketing mix of L ’ Oreal advertising. Writing about the latest in marketing & advertising ranked 133nd in the year 2017 and... June 13, 2018 by Hitesh Bhasin Tagged with: Strategic marketing Articles 498 patents in the year.!: le digital, les changements de la mondialisation qui saisit, comprend et respecte les différences désirs... Tmall group have recently partnered up to leverage data … la success selon. Professionnel Homme brand like … Étude de cas de 30 pages en stratégie: Analyse stratégique de L'Oréal the. I wanted my readers to stay ahead in this webiste you have so... Its great quality product appeals to a massive number of consumers throughout the world marques mondiales et 4 différentes... Promotional strategy être transposées aux autres régions du monde the industry marketing strategy of L ’ Learning!